This season's mathematics: Past x Present x Future A touch of halcyon Eighties nights in technicolor splendour. A steady stream of present-day Beat Generation. And through the looking glass, into a hybridized tomorrow.
This stylistic collision equates to Disco Denimals. A collection that marches to the tectonic beat of its own drum. Denim, for the most part, is second skin : accessible, casual and fuss-free, just like how easy it is today to visually crawl across timelines from your gadget of choice - be it nostalgia-invoking fashion, techno cadence or simply browsing through night crawlers of the moment.
The ease and insouciance of denim, puts it through an even more malleable state. Harking animal iconography and discotheque imagery ,Disco Denimals is an ode to the fun-loving, gig-hopping, iClouding crowd, for whom fashion meets function, motion and individuality. It is also an homage to yesteryear bashes, replete with shine and gloss. And it is an invitation to a free-spirited tomorrow. Where to be, is to be Free.
So get moving : send a ping, a beep, a mail, a tweet, a text... Because the best party is always the one that's coming up next.
The collection Disco Denimals comprises of a series of denim apparel, where the shifts are in rectangular slabs, to be adjusted and worn à la DIY style. The freestyle shape-shifting nature of the garments corresponds to the revelry-loving festive spirit of the designer's moodboard. The shifts come with metallic cords, to be tweaked according to the wearer's whim. The epaulets and head-pieces are all pleated with wings in mind, to evoke the buoyancy of both the zeitgeist of the moment and the disco-tinged era. The rainbow-coloured metallic pleats cascade over the denim, providing a sense of high-spirited flight and joyful exuberation.