- Curated by Stephen Jones

spring / summer 2010

Headonism is a British Fashion Council initiative curated by Stephen Jones, celebrating the new wave of emerging milliners.

Drawing inspiration from the hustle and bustle that surrounds so many of us on an everyday basis her SS10 collection is the perfect anecdote to the monotony of the daily grind. Like previous seasons opulence and extravagance are key, with each headpiece resembling a portable installation. References from the London Underground, Bombay markets, grey winter mornings and maddening traffic jams are reflected within the collection, fusing together the two worlds that Shilpa straddles in her every day life. Key pieces include an oversized perspex tree perching precariously upon an extravagant flower helmet and a fan inspired headpiece decorated with materials reminiscent of Rajasthani artwork from the province of Jaisalmer. LED lights flicker from the most unexpected places whilst giant bows balance daintily, festooned with multi coloured bangles. Created from a plethora of treasures and trinkets found during her travels each unique piece is painstakingly fashioned by hand, resulting in a decadent finish that retains a mischievous sparkle. Fantasy reigns within the SS10 Little Shilpa collection, seducing the senses and indulging the psyche, providing a visionary route to escapism.

The event will take place as part of the 25 Years of British Fashion celebrations and will provide the centrepiece at the inaugural breakfast. Each participating milliner will showcase five couture pieces from their forthcoming S/S10 collection on a moving tableau created by artistic director Michael Howells, that is inspired by the architecture of venue Somerset House (built in 1776) and classic Wedgwood Jasperware of the Georgian period.

The British Fashion Council is also sponsoring each milliner by providing exhibition space within the London Fashion Week exhibition of Designer Collections which will open on the same morning as the event. The Mayor of London, Boris Johnson and Harold Tillman, Chairman of the British Fashion Council will also be present at the event and will officially launch London Fashion Week September 09.